{"id":6458,"date":"2012-12-11T04:59:19","date_gmt":"2012-12-11T04:59:19","guid":{"rendered":"https:\/\/dev.railscarma.com\/the-all-in-one-business-intelligence-and-reporting-tool-dashboard\/"},"modified":"2021-06-07T08:04:21","modified_gmt":"2021-06-07T08:04:21","slug":"le-tableau-de-bord-de-loutil-de-veille-strategique-et-de-reporting-tout-en-un","status":"publish","type":"post","link":"https:\/\/www.railscarma.com\/fr\/blog\/gestion\/le-tableau-de-bord-de-loutil-de-veille-strategique-et-de-reporting-tout-en-un\/","title":{"rendered":"L'outil de veille strat\u00e9gique et de reporting tout-en-un - Dashboard !"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6458\" class=\"elementor elementor-6458\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75271dfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75271dfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7811038c\" data-id=\"7811038c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3479381e elementor-widget elementor-widget-text-editor\" data-id=\"3479381e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Les tableaux de bord r\u00e9ussis transmettent une grande quantit\u00e9 d'informations denses et n\u00e9cessaires avec clart\u00e9 et imm\u00e9diatet\u00e9. Au fil du temps, un tableau de bord r\u00e9ussi am\u00e9liorera la prise de d\u00e9cision d'une organisation sur la base d'une fixation assist\u00e9e des objectifs, aidera \u00e0 surveiller les tendances n\u00e9gatives et am\u00e9liorera la productivit\u00e9 sur le lieu de travail. Les diff\u00e9rents aspects d'un tableau de bord sont les suivants<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\">Un logiciel qui organise l'information de fa\u00e7on \u00e0 ce qu'elle soit facile \u00e0 lire et \u00e0 interpr\u00e9ter.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\">Fournit des informations actualis\u00e9es sur l'\u00e9tat des indicateurs cl\u00e9s de performance (ICP).<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\">Pr\u00e9senter des informations visuellement \u00e0 l'aide de graphiques - diagrammes, jauges, cartes, tableaux<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\">Les informations sont pr\u00e9sent\u00e9es de mani\u00e8re simple, faciles \u00e0 contr\u00f4ler et indiquent les domaines dans lesquels des mesures doivent \u00eatre prises.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/p>\n\n<h4 style=\"text-align: justify;\"><span style=\"font-size: medium;\"><strong>Utilisateurs du tableau de bord - Qui sont-ils ?<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Les administrateurs, les directeurs, les gestionnaires, les cadres et le personnel informatique trouveront les tableaux de bord extr\u00eamement utiles. Les tableaux de bord ne sont pas r\u00e9serv\u00e9s aux cadres sup\u00e9rieurs, m\u00eame si c'est la perception traditionnelle des tableaux de bord. Chaque utilisateur ayant acc\u00e8s \u00e0 un tableau de bord aura la permission de visualiser les mesures qui lui appartiennent et ne pourra pas obtenir\/visualiser des informations qui ne lui sont pas autoris\u00e9es. Chaque r\u00f4le a un ensemble diff\u00e9rent de buts et d'objectifs fonctionnels, n\u00e9cessitant des informations sp\u00e9cifiques et adapt\u00e9es pour soutenir leurs efforts. Par exemple...<\/span><\/p>\n\n<h4 style=\"text-align: justify;\"><span style=\"font-size: medium;\"><strong>Cadre<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">La valeur annuelle des contrats, les revenus r\u00e9currents mensuels, l'analyse du taux d'attrition des clients et les taux de renouvellement sont quelques-uns des indicateurs cl\u00e9s de performance importants pour les dirigeants. Les informations dont l'\u00e9quipe dirigeante a besoin sont essentielles et permettent d'\u00e9valuer la sant\u00e9 globale de l'entreprise. Les dirigeants ont besoin de prendre des d\u00e9cisions rapidement et gr\u00e2ce \u00e0 la visibilit\u00e9 qu'ils obtiennent par l'utilisation de tableaux de bord, ils disposent des outils n\u00e9cessaires pour prendre des d\u00e9cisions rapidement.<\/span><\/p>\n\n<h4 style=\"text-align: justify;\"><span style=\"font-size: medium;\"><strong>Responsable marketing<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\">Aujourd'hui, les responsables marketing utilisent une multitude de plateformes analytiques pour analyser le retour sur investissement d\u00e9riv\u00e9 de l'utilisation des canaux en ligne. Il est essentiel de disposer d'une bonne visibilit\u00e9 sur les performances et de d\u00e9couvrir les tendances en mati\u00e8re de r\u00e9ussite des plans et les programmes promotionnels qui favorisent l'adoption et la croissance du chiffre d'affaires par compte.<\/p>\n\n<h4 style=\"text-align: justify;\"><strong>Vente<\/strong><\/h4>\n<p style=\"text-align: justify;\">Si les mod\u00e8les de tarification, les plans territoriaux et les strat\u00e9gies relatives aux clients ou aux comptes sont les principaux piliers de la gestion des ventes, les meilleurs directeurs des ventes veillent \u00e0 ce que l'\u00e9quipe de vente travaille sur les objectifs du marketing.<\/p>\n<p style=\"text-align: justify;\">les programmes \"en amont\" tels que les plans et tactiques de promotion, de vente crois\u00e9e et de vente incitative, afin que l'entonnoir soit solide et que les objectifs de chiffre d'affaires soient atteints. Sur la base des donn\u00e9es d\u00e9riv\u00e9es des tableaux de bord, le directeur des ventes peut proc\u00e9der de mani\u00e8re proactive aux ajustements n\u00e9cessaires dans le processus de vente d'une mani\u00e8re simple et efficace.<\/p>\n\n<h4 style=\"text-align: justify;\"><strong>Responsable du service client\u00e8le<\/strong><\/h4>\n<p style=\"text-align: justify;\">Le responsable du service client\u00e8le doit fr\u00e9quemment \"changer de casquette\" avec une pr\u00e9cision fluide, entre celle d'un sp\u00e9cialiste de la croissance et celle d'un sp\u00e9cialiste de la r\u00e9duction des co\u00fbts, avec une comp\u00e9tence et une rapidit\u00e9 extraordinaires. Un tableau de bord facile \u00e0 utiliser favorisera une adoption rapide, ce qui laissera au responsable du service client\u00e8le tout le temps n\u00e9cessaire pour se concentrer sur d'autres projets \u00e0 forte valeur ajout\u00e9e.<\/p>\n\n<h4 style=\"text-align: justify;\"><span style=\"font-size: medium;\"><strong>Types d'informations pouvant figurer dans un rapport de tableau de bord<\/strong><\/span><\/h4>\n<ul style=\"text-align: justify;\">\n \t<li>\n<h4><span style=\"font-size: medium;\"><strong>Vente <\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Les informations sur les ventes peuvent faire l'objet d'un rapport individuel sous forme de tableau de bord ou \u00eatre incluses dans le rapport global de l'entreprise.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Voici quelques exemples d'informations qui pourraient \u00eatre incluses :<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ventes pour la p\u00e9riode (hebdomadaire, mensuelle, trimestrielle, annuelle)<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Comparaison des ventes pour la m\u00eame p\u00e9riode de l'ann\u00e9e pr\u00e9c\u00e9dente<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Comparaison avec les ventes budg\u00e9t\u00e9es<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ventes cumul\u00e9es pour la p\u00e9riode<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Total des r\u00e9ductions appliqu\u00e9es<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Remises totales en pourcentage des ventes<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Nombre de ventes<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Valeur moyenne des ventes<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Pourcentage des ventes qui sont :<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">* Cash<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">* Cr\u00e9dit<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ventes par employ\u00e9<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ventes par poste<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Articles les plus vendus<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Taux de croissance des ventes<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Nombre de nouveaux clients<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Travaux en cours<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Nombre de commandes prises<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Commandes en cours<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Commandes ex\u00e9cut\u00e9es mais non factur\u00e9es<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Livraisons exceptionnelles<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Probl\u00e8mes de production<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Marge brute<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Achats d'actions pour la p\u00e9riode<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Stock disponible<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Vieillissement des stocks<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Stock en commande<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Valeur de la marge brute<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Marge b\u00e9n\u00e9ficiaire brute<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Majoration<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>B\u00e9n\u00e9fice net<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Montant total des d\u00e9penses variables<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> D\u00e9penses variables par rapport aux ventes en pourcentage<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Montant total des d\u00e9penses fixes<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Charges fixes par rapport au chiffre d'affaires en pourcentage<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Suivre les variations des diff\u00e9rents postes de d\u00e9penses par rapport aux p\u00e9riodes pr\u00e9c\u00e9dentes en <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">fixer des seuils de d\u00e9clenchement appropri\u00e9s, tels qu'une augmentation de 5% ou de la valeur mon\u00e9taire<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Valeur du b\u00e9n\u00e9fice net<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Marge b\u00e9n\u00e9ficiaire nette<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Calcul du seuil de rentabilit\u00e9<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Efficacit\u00e9 des entreprises<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Jours de d\u00e9biteurs<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Jours cr\u00e9diteurs<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Jours d'inventaire<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Jours de travail en cours<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Rotation des stocks<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Stock disponible\/total de l'actif<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Rapport sur l'anciennet\u00e9 des d\u00e9biteurs<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Rapport sur les cr\u00e9anciers ant\u00e9rieurs<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Tr\u00e9sorerie\/liquidit\u00e9<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Soldes de tr\u00e9sorerie, y compris les placements<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Facilit\u00e9s de financement, y compris les montants utilis\u00e9s, la dur\u00e9e disponible et les int\u00e9r\u00eats <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">charges<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Pr\u00e9visions de tr\u00e9sorerie<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Fonds de roulement disponible<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ratio de liquidit\u00e9 g\u00e9n\u00e9rale<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ratio de liquidit\u00e9 g\u00e9n\u00e9rale<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ratio d'endettement<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ratio dette\/actifs<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Bilan<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Ventes totales par rapport au total des actifs<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Rendement des actifs<\/span><\/p>\n<p style=\"text-align: justify;\">-<span style=\"font-size: medium;\"> Rendement des investissements<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Plan d'entreprise<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Des indicateurs cl\u00e9s ont \u00e9t\u00e9 mis au point pour contr\u00f4ler les performances de l'entreprise par rapport \u00e0 sa strat\u00e9gie.<\/span><\/p>\n\n<ul style=\"text-align: justify;\">\n \t<li><span style=\"font-size: medium;\"><strong>Autres indicateurs cl\u00e9s de performance<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Cela d\u00e9pend de la nature de l'entreprise, de ses objectifs, de ses moteurs et de ses risques.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\"><strong>Le tableau de bord n'est pas seulement un rapport. C'est bien plus que cela !<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Un tableau de bord n'est-il qu'une collection de rapports sur un seul \u00e9cran ? NON, pas du tout ! Les tableaux de bord peuvent \u00eatre utilis\u00e9s comme un moyen tr\u00e8s efficace de communiquer des informations pour lesquelles les feuilles de calcul ou les rapports sont mal \u00e9quip\u00e9s. Les rapports sont efficaces pour fournir des donn\u00e9es brutes, mais ne permettent pas d'obtenir un aper\u00e7u dynamique des donn\u00e9es. Un tableau de bord bien con\u00e7u utilise des couleurs et des symboles graphiques pour cr\u00e9er un paradigme complet de repr\u00e9sentation de l'information, \u00e0 c\u00f4t\u00e9 duquel le paradigme des rapports fait p\u00e2le figure. De tels tableaux de bord n\u00e9cessitent tr\u00e8s peu de formation de la part des utilisateurs et ont un taux d'adoption beaucoup plus \u00e9lev\u00e9. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">Ils impliquent l'utilisateur dans une interface interactive et riche en m\u00e9dias, et permettent aux utilisateurs de l'entreprise d'acc\u00e9der \u00e0 l'information. En outre, l'un des plus grands avantages d'un tableau de bord est sa capacit\u00e9 \u00e0 permettre l'analyse des causes profondes. Cet acc\u00e8s rapide \u00e0 des informations pr\u00e9cises et fiables d\u00e9passe de loin le paradigme du rapport auquel nous avons \u00e9t\u00e9 habitu\u00e9s jusqu'\u00e0 pr\u00e9sent.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: medium;\">L'utilisation d'un tableau de bord aidera les propri\u00e9taires et les gestionnaires d'entreprise \u00e0 am\u00e9liorer leur processus de prise de d\u00e9cision et, par cons\u00e9quent, les performances de l'entreprise. Utilis\u00e9s en conjonction avec l'\u00e9valuation de l'entreprise, les param\u00e8tres cl\u00e9s peuvent \u00eatre d\u00e9finis pour surveiller tous les facteurs et risques importants de l'entreprise. Cela devrait encourager un examen r\u00e9gulier et la prise de mesures le cas \u00e9ch\u00e9ant !<\/span><\/p>\n<a href=\"\/fr\/contactez-nous\/\">Prenez contact avec nous.<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-374ed2f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"374ed2f2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74c4c19e\" data-id=\"74c4c19e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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