Successful dashboards convey a great deal of dense necessary information with clarity and immediacy. Over time, a successful dashboard will improve an organization’s decision-making based on assisted goal-setting, help monitor negative trends, and improve workplace productivity. The various aspects of dashboard are as follows-
- A software that organizes information so that it is easy to read and interpret
- Provides up-to-date status information on Key Performance Indicators (KPI’s)
- Presents information visually through graphics – charts, gauges, maps, tables
- Information is simply presented, easy to monitor, and indicates where action needs to be taken.
Dashboard users- Who are they?
Administrators, directors, managers, executives and IT personnel will find dashboard extremely helpful. Dashboards are not only for top-level executives, even though it is the traditional perception of dashboards. Each user with access to a dashboard will have permission to view metrics that he/she owns and will not be able to obtain/view information that is unauthorized for that individual. Each role has a different set of funtional goals and objectives, requiring specific and tailored information to support their efforts. For example-
Annual contract value, monthly recurring revenue,customer churn analysis, and renewal rates represent a few of the KPIs important to executives. The information required by the executive team is critical and is capable of assessing the overall health of the business. Executives need to make decisions quickly and with the in-sight they get through the use of dashboards they get the tools to drive decisions quickly.
Today’s marketing managers make use of a host of analytical platforms to analyze ROI derived through the use of online channels. Clear visibility into performance is essential and critical in finding out the trends in plan success and the promotional programs that drive adoption and revenue growth per account.
While pricing models, territory plans and customer or account strategies are the main pillars for Sales Management, the best Sales Managers ensure the Sales team is working on Marketing’s
“upstream” programs such as promotional, cross-sell and upsell plans and tactics, so that the funnel is robust and revenue goals are met. Based on the data derived within dashboards, the Sales Manager can proactively make adjustments needed in the sales process in an easy and effective manner.
Customer Service Manager
The customer service manager has to frequently “switch hats” in fluid precision, between that of a growth-driven and of cost-cutting specialist, with tremendous skill and swiftness. An easy-to-use dashboard will drive quick adoption, thereby giving the CS Manager ample time to concentrate on other high-value projects.
Types of information that could be included in a dashboard report
Sales information can be reported as an individual dashboard report or included in the overall business report.
Examples of information that could be included are:
• Sales for the period (weekly, monthly, quarterly, annually)
• Comparison of sales for same period previous year
• Comparison against budgeted sales
• Cumulative sales for the period
• Total discounts applied
• Total discounts as a percentage of sales
• Number of sales
• Average value of sales
• Percentage of sale