Marketplace & Business
Management SaaS Application

Business Requirement

The client approached RailsCarma with the requirement to build a cutting-edge integrative online platform that would offer marketing and business conversion Software-as-a-Service (SaaS) for small to medium-sized businesses. The platform would serve to help these businesses drive revenue as well as manage their core operations. By developing this product, the client aimed to help businesses make money while saving the resources such as money and time eventually, helping them maximise their ROI.

The Challenge

The market was abound with Website Design, Development, Project Management, Digital Marketing Software Solutions, with none, in particular, offering a holistic enterprise solution to take care of all these functions in tandem. The application needed, was thus required to bridge this gap by strategically integrating the Digital presence (Website & E-commerce) toolkit, CRM System, provisioning of Email Marketing, Project Management Tools, Brainstorming Tools, File-Management Tools, Point-of-sale Tools, Recent-Activity Tool, the Key Business Dashboards and the Subscription Packages to provide businesses with a holistic Software package meeting all their Business Management and Marketing needs.

The Approach

The application we proposed had two key groups of software modules – Marketplace Tools to help businesses drive revenue and the Business Management Tools to allow the businesses to maintain their operational functions. We undertook this project with the key objective of strategically integrating these two modules together so that the business owners could worry less about system integration and focus more on the key strategic aspects of their business.


The Business Management Platform built by the development team at RailsCarma, allows organisations to manage their businesses efficiently. It is flexible, powerful, secure, and robust. It can mould and model the business solution to fit the business needs of an organisation. The application’s Business Management Platform offers several high-conversion tools to help them drive new and repeat business. Whereas the Marketplace Platform allows businesses to quickly deploy effective marketing impressions and drive the audience to online conversion tools, web presentations or direct contact. The application’s tools are standards based, flexible, and are highly optimized so you get the best ROI possible.

1) Digital Presence – Website & Ecommerce
The first and foremost thing every organization needs is a digital presence. The application’s CMS tool provides readymade templates, themes, modules and layout to quickly build their digital presence. To setup an E-store, they can simply drag-and-drop the various modules in the system in desired templates.

2) CRM System
After setting up a digital presence, businesses can attract visitors on the platform. All the information provided by the users through lead generation process, gets stored in the application’s CRM tool. The CRM tool can be used to keep track of the customers at various stages in the system.

3) Email Marketing
For email marketing to reach out to the leads, the application’s Email tool can be used to create tailored email campaigns and manage other aspects of the email blast such as analytics and reports.

4) Project Management Tool
The Project management tool can be used to effectively manage the projects and the tasks for an organization. It can effectively help in managing the operation and keeping the entire team on track for a project.

5) Brainstorm Tool
Brainstorm Tool can be used to exchange quick messages among the team members and the users of the system.

6) File Manager Tool
File manager tool allows to track all the files related to a module in one place. It is a very intuitive tool and the drag and drop feature of the tool helps the user to move/copy the files across various folders easily.

7) Point-of-sale Tool
The Point Of Sale tool allows merchants to take transactions and simplify key day-to-day business operations.

8) Recent Activity
The user can view all his recent activities on one screen and can easily navigate to it


The application is built on Ruby on Rails framework and uses MySQL database. For the front end Html5, CSS, Bootstrap used. The SaaS Application is hosted on Amazon Cloud (AWS).


Using the technology stack of Ruby on Rails framework and MySQL database with Html5, CSS, Bootstrap for the front end and Amazon Cloud (AWS) for hosting the SaaS Application, the application was developed. It efficaciously combines the functionality of Drupal, Joomla, WordPress, Magneto, Shopify, Wix, Basecamp, Salesforce, Vend (POS SYSTEM) and Mailchimp into a seamless integration. The application built as a result, proved to be a powerful tool to be used by small-to-mid sized businesses to grow exceptionally and achieve a competitive edge in the market.

Client details are protected under strict NDA and, therefore we do not disclose such information. However, we can provide references once you make an enquiry.

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